Lenovo

• To raise the awareness of computer procurement decision makers about the Lenovo ThinkPad commercial product lineup
• To collect their contacts

• To develop the communication platform “Lenovo ThinkPad is the solution for your business”
• To implement the idea by offering a request form to buy a laptop with a discount for the next online purchase
• To create two catchy video clips which have the potential to go viral
• To launch a campaign to increase reach and conversion with the help of the waterfall model of triggers and remarketing to support the clips

• Reach – over 4 million unique users
• Nearly 2,6 million of 100% views of the two clips on YouTube and Facebook
• Over 94К landing page views

BRANDLIFT RESULTS. BRAND AWARENESS GROWTH:

• + 13.5% average growth rate
• + 18.1% among users aged 18-24
• + 25% and + 11% among those who use tablets and smartphones, respectively
• + 10.5% of those who watched the video more than 1 time