Flames and Ice, wars and dragons are the epitome of the Starks and Targaryens in the limited edition Johnnie Walker series for Game of Thrones fans.
The launch of a new product, exclusive whiskey Johnnie Walker “Song of Fire” and Johnnie Walker “Song of Ice”, which is a limited series based on “Game of Thrones”.
Build knowledge about the new product, both among whiskey lovers and Game of Thrones fans.
Drive sales in online and offline retail.
Development of the landing pages with product descriptions for Johnnie Walker “Song of Fire” and Johnnie Walker “Song of Ice” for the Rozetka.ua website.
Launched a media campaign using Facebook and programmatic platform DV360 (targeting Game of Thrones fans and moviegoers, as well as super-GEO targeting expensive restaurants, country clubs and luxury residential complexes in Kyiv to reach the audience that is eager to pay for premium whiskey).
Launched a special project in cooperation with the website Vertigo with a detailed description of the prequel “Game of Thrones” with the support of Johnnie Walker.
online and offline sales growth