LENOVO THINKPAD...
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Lenovo

LENOVO THINKPAD

The laptop which can withstand a dirty job, children’s hands, and working after hours

goal
  • To raise the awareness of computer procurement decision makers about the Lenovo ThinkPad commercial product lineup
  • To collect their contacts
execution
  • To develop the communication platform “Lenovo ThinkPad is the solution for your business”
  • To implement the idea by offering a request form to buy a laptop with a discount for the next online purchase
  • To create two catchy video clips which have the potential to go viral
  • To launch a campaign to increase reach and conversion with the help of the waterfall model of triggers and remarketing to support the clips
results
  • Reach – over 4 million unique users
  • Nearly 2,6 million of 100% views of the two clips on YouTube and Facebook
  • Over 94К landing page views

BRANDLIFT RESULTS. BRAND AWARENESS GROWTH:

  • + 13.5% average growth rate
  • + 18.1% among users aged 18-24
  • + 25% and + 11% among those who use tablets and smartphones, respectively
  • + 10.5% of those who watched the video more than 1 time
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