KÄRCHER

Build knowledge about a new product – Kärcher FC 5 steam cleaner among the target audience.
Increase product sales.

Developed a media advertising strategy with campaigns across a mix of advertising channels, aimed at building knowledge and boosting conversions.
Launched advertising materials with different advertising messages for different categories of audience.
Launched lead forms on Facebook.

Impressions — over 2.2M
Video views — more than 68K
Unique users — more than 1M
Site traffic – more than 26K
Leads — 1,042 (by 23% more than planned).
Warming up the audience to launch next conversion campaigns.