Diageo

JOHNNIE WALKER. CHATBOT

Weekends are created for whiskey, chatbots and Johnnie, which has sent personal messages to 20 thousand Ukrainians.

goal	To raise the Johnnie Walker brand awareness in summer To promote Johnnie Walker among young people through innovative communication channels To adjust the global communication campaign Weekends Were Made for Whisky to the Ukrainian digital audience To increase the number of Google search enquiries for the brand
execution	The first of its kind in Ukraine edutainment chat bot quiz in the Facebook Messenger with giveaway from Johnnie Walker To develop 135 unique and fun questions about the brand and whisky in general Active media support of the project on Facebook
results	20,374 attracted users 4,439 participants who answered no less than one question 120,507 answers 27,1 – average number of answers per participant 18 minutes 19 seconds – average interval between answers 1,284,566 Facebook users reach The level of interest to the brand in the Ukrainian online audience grew from 5 to 20 points and exceeded the initial goal by 25%, according to Google Trends

We are dying to create something wonderful and effective with you.