Valio

To build awareness about the product VIOLA among the TA in the Internet before Christmas

• developed and carried out a video-based advertising campaign
• localized creative materials (a new voiceover for the video clip) with no source materials and under limited time
• reached out to opinion leaders through a surprise Christmas and New Year’s emailing

• Impressions – 2,748,951
• Reach – 1,293,273
• Video views (100%) – 1,201,178
• We have managed to decrease CPM by 27.5%, CPR by 59.6%, and CPC by 55.0% during the advertising campaign
• We have overfullfilled the plan for clicks by 121.99%
• Six opinion leaders have created several series of Instagram stories featuring the company’s product at no additional cost