SUZUKI UKRAINE. SPECIAL PROJECT «THE KILOMETERS OF FEELINGS»...
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Suzuki

SUZUKI UKRAINE. SPECIAL PROJECT «THE KILOMETERS OF FEELINGS»

  • content, digital PR, opinion leaders, SMM
  • March 20 – August 31, 2017

The kilometers of feelings and tons of colourful photos! Suzuki is an expert in the Ukrainian virgin places which make you fall in love.

goal
  • To create the naming for the touristic special project of Suzuki and Autoua.net
  • To scale up the project from offline to social media
  • To attract opinion leaders
  • To execute the special project while undertaking offline and online management
execution
  • To develop the motto Discover the kilometers of feeling with Suzuki to emphasize the romantic element of the project
  • To develop a communication strategy to interact with opinion leaders
  • To develop a separate communication strategy for the online communities of the brand
results
  • 17 locations and 18,000 km in 22 days
  • 6 bloggers with the total number of followers of over 270,000
  • 200,000 – reach of the opinion leaders’ posts (excluding overlapping)
  • 1,385,797 – reach of the posts publiched on the pages of the brand
  • Over 2,000 units of in-house photo content, which is still being used in the communities of the brand

contact us

We are dying to create something wonderful and effective with you.

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