Cooking a delicious dinner in 15 minutes is quite a challenge! Same goes for a digital-only launch of a new product during the lockdown. But together with PRIPRAVKA, we have proven that it is as possible as reaching 92% of the target audience. After all, cooking at home is a 2020 trend.
Introduce a new category of products “Cooking with sauce” to the market by using digital tools and building knowledge about the product across a wide audience.
Launched a media campaign with a wide coverage: package placements on relevant websites, programmatic audience buying, contextual tools to attract users to video and graphic content.
Over 28M impressions.