LENOVO TAB4...
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Lenovo

LENOVO TAB4

  • advertising campaigns, UX, web development
  • July 3 – August 28, 2017

Can a laptop sit on your laps and purr? Yes! Tab4 has turned into a pet!

goal
  • To support the launch of the new series of the Lenovo Tab4 tablets
  • To inform consumers about the advantages of the new series
execution
  • To develop a creative concept “A tablet as a pet for the whole family”
  • To develop a landing page page with animation
  • To develop creative materials (including interactive banners)
  • The development of an outreach&conversion media strategy and its subsequent execution
results
  • Impressions – 12,871,161
  • Clicks on the landing page – 189,849
  • Reach – 4,860,983
  • The sales grew which made the client invest in the second advertising wave.

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