IQOS SUMMER PROMO...
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Philip Morris

IQOS SUMMER PROMO

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  • advertising campaigns
  • July 31 – August 20, 2017

The product which inspired the most effective media strategy!

goal
  • To inform target audience about IQOS and its benefits
  • To engage users into placing a trial order and buying the product
execution
  • To develop an outreach&conversion media strategy
  • To run a campaign aimed to build a corpus of knowledge about the product, generate quality leads for the website with the ability to place a trial order
results
  • Impressions – 7,644,001
  • Clicks on the landing page – 47,903
  • Reach – 2,253,667
  • The number of clicks exceeded the initial goal by 18%
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