Diageo

GORDON`S. PINK LAUNCH

Our Pink idea of activation campaign has added colors to the Instagram feed — just the way Gordon’s Pink Premium adds colors to our lives.
Gin-Gin!

goal	Introduce Gordon’s Premium Pink Gin to the target audience. Immerse opinion leaders and their audiences in the brand’s world. Deliver the brand’s attribute of an elegant summer drink to the target audience.
execution	Created an advertising campaign “I LOOK GORDON’S”. Developed an Instagram photo contest. Developed a landing page on Instagram featuring the terms of the promotion using a key visual. Influencer marketing. Launched an ad campaign to reach out to the TA using Instagram stories and banners. Created a unique set of stickers — for Telegram and offline.
results	More than 1.7M target contacts. 487 activation participants.

We are dying to create something wonderful and effective with you.