e’comm

Build knowledge about the  EU programs (science and education) among the target audience.
Raise awareness of the EU programs among the general public through the umbrella campaign “Moving Forward Together” (based on the results of the Omnibus survey).

Developed a comprehensive promotion strategy including SMM, special projects, performance and media advertising campaigns.
Generated relevant content — success stories, results, fitting deadlines.
Implemented 2 special projects (8 stories and 1 interactive test) on the popular amongst TA websites platfor.ma and ain.ua.
Drove additional traffic to the website through coverage of relevant demand.
Promoted generated content in social and teaser networks aimed at the dedicated target audience.

Campaign coverage — more than 3M unique users with an average contact frequency of 10-12 for the entire period of the advertising campaign.
About 100K views of articles as part of special projects.
The number of FB shares is more than 15K.
The spike in website traffic — 70-80% compared to the previous period.
Omnibus results
Growing knowledge of science support programs — from 4.7% to 6.3%.
Growing knowledge of the EU umbrella campaign “Moving Forward Together” — from 7.4% to 11.5%.