CHEMOTEKA

Shape knowledge about the Chemoteka brand as the first cancer-pharmaceutical service in Ukraine.
Boost website traffic.
Cover 80% of the target audience (doctors and patients).

Developed a comprehensive promotion strategy including SMM, PR & Media advertising with geo targeting to target geolocations.
Created and promoted a Facebook community.
Developed creative materials for different groups of TA (doctors and patients).
Implemented a media strategy by using a set of tools: search advertising campaign, banner placement in contextual media network and FB.
Published educational articles at top news resources.

More than 50K new users on the website.
More than 1M unique users are covered.
More than 2,700 new followers of the FB page.
Reduction of VTS in search by 35% during the advertising campaign.
Reduction of CPC from targeted advertising on FB by 20%.
Reduction of the cost of one attracted FB page subscriber by 12%.