CANON. SEED...
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Canon

CANON. SEED

  • opinion leaders, SMM
  • September 20 – October 28, 2016

Can non-authentic ink turn you into Jackson Pollock? Or it is better to use authentic ink?

goal
  • To raise the issue of non-genuine ink cartridges and ink for Canon ink printers
execution
  • Publish posts in popular communities with a large share of target audience on Facebook and VKontakte
  • Publish posts on the social media pages of opinion leaders
results
  • 27 publications in popular communities with the total audience reach of 4,302,647 users
  • 10 publications through opinion leaders with the total audience reach of 51,052 users
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